In late 2009, I had the pleasure of designing a custom logotype for Alex Steed’s ME State House Campaign. Running as an independent, he was looking for lettering that differentiated his campaign from the familiar: bold, in-your-face type to encourage action without being off-putting. The result was block letters softened with curves on internal edges.
One of Alex’s primary campaign platforms was to promote local artisans, business and agriculture. This was carried into the logo design by giving all of the characters a textured treatment. To accomplish this I partnered with graphic designer and illustrator Arielle Walrath, to add a hand-painted texture to each letter-form.
Months after the STEED 2010 logo design, Alex was looking to create a t-shirt with a Woodie Guthrie quote to support his campaign with lettering that matched the logotype design. This logo also is used for his non-profit that supports engagement of the community in local politics.