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Portland, Maine

207 200 3470

Neil Patel is the designer behind Tetradtype, an independent digital type foundry that crafts custom and retail fonts for creatives. Before founding Tetradtype in 2009, Neil spent a decade working as a semiconductor process engineer specializing in sub-micron printing—an experience that compels him to balance the aesthetic with the technical. 

STEED 2010 Campaign

design

An assortment of Greyletter's Work

 

STEED 2010 Campaign

Neil Patel

STEED2010_logo_stack.jpg

In late 2009, I had the pleasure of designing a custom logotype for Alex Steed’s ME State House Campaign.  Running as an independent, he was looking for lettering that differentiated his campaign from the familiar: bold, in-your-face type to encourage action without being off-putting.  The result was block letters softened with curves on internal edges.

One of Alex’s primary campaign platforms was to promote local artisans, business and agriculture.  This was carried into the logo design by giving all of the characters a textured treatment.  To accomplish this I partnered with graphic designer and illustrator Arielle Walrath, to add a hand-painted texture to each letter-form.

STEED_TMKF.jpg

Months after the STEED 2010 logo design, Alex was looking to create a t-shirt with a Woodie Guthrie quote to support his campaign with lettering that matched the logotype design.  This logo also is used for his non-profit that supports engagement of the community in local politics.